| | Imaging The creation, manipulation, and/or analysis of images, generally in digital format, using computer technology. These images can be still photographs, video, animation, or computer-generated images. | |
| | Multi-Perspective Animation Traditional animation involves individual film cells, either hand drawn or photographed and later assembled as a film. While some computer animation techniques mimic this process, a more powerful approach is to model the entire scene in 3-D, allowing the camera perspective to become part of the dynamics of the animation. Panning, zooming, rotation, and "fly by"s can be decided after the scene and its elements' movements have been finished, allowing a single scene to be rendered from multiple perspectives. This not only gives the client more choices in the final look and feel of an animation or multimedia project, it is a more cost-effective solution since the only element that changes is the "camera." | |
| | Photo-composition Creating a new image from a composite of several images. While this was once done manually, digital technology has given this technique new power. Images can be created to look naturally, such as several individual photographed separately composed into a group shot, or creatively to product a specific image. Go To Top | |
| | Nonlinear Video Editing Using modern imaging techniques, video can be digitized and manipulated by hardware and software applications to edit scenes, add special effects, composite video and computer generated images, add titles and captions, incorporate audio, and other processes once limited to major film studios and special effect companies. | |
| | Audio Editing Similar to imaging and video editing, what was once an analog process using mixer boards and tape splicing can now be done digitally. Sound effects, music, voice recordings, and other audio elements can be mixed, leveled, blended, and otherwise manipulated for use in audio, video, animation, and multimedia productions, including web sites. | |
| Technical Illustrations Illustrations are different from CAD drawings in the sense it does not have all of the dimensional and informational detail of CAD drawings. In fact, it does not necessarily have to be to scale. Assembly drawings, "how to" drawings, schematics, text book drawings, and other illustrations with an intent to instruct are examples of technical illustrations. | |
| Technical Writing Typically, this type of writing is associated with equipment manuals, research articles, text books, and reports; however, this can be any type of instructive writing and does not have to be "dry" or "boring." Successful newsletters often use technical articles written in an appropriately entertaining manner for the targeted readership, providing information without boring its audience. Go To Top | |
| Copy Writing This is an all-encompassing description of writing that can include text, or "copy," on advertisements, packaging, and promotional material. It generally, but does not necessarily, exclude technical writing and editorial writing. | |
| Technical Photography The purpose of this type of photography is to show specific events, equipment, processes, or procedures in a clear and realistic manner. Selection of proper film, lighting, and lenses is critical to reducing or eliminating possible distortions of dimensions or relationships. | |
| Editorial Photography This photography is what is commonly seen in magazines and newspapers. While the photograph can strictly capture the moment (journalistic) or incorporate creative aspects to produce a particular image (illustrative), it is used to convey information in a non-technical manner. | |
| Editorial Illustrations This illustration is what is commonly used in magazines and newspapers such as information graphs, site illustrations, and other illustrations with an informative purpose. While they can be similar to technical illustrations, editorial illustrations usually have little specific technical detail and are more informative instead of instructive. The same illustrations can be considered "advertising illustration" when used to promote a company, product, or event. | |
| Editorial Writing This form of writing can range from hardcore news journalism to feature writing to opinion pieces to essays. While commonly seen in newspapers and magazines, this style of writing can be used in advertising and promotion. Go To Top | |
| Commercial Photography This photography describes product shots, location shots, advertising images, and other photographs used in catalogs, brochures, advertisements, and other efforts to sell or promote a company or its products. Commercial photography often incorporates creative lighting, exposure, and compositions to create a specific look and feel of the image. Commercial photography can also use technical or editorial techniques when appropriate for a desired look and feel. | |
| Graphic Design The use of layout and design to compose text, typography, color, illustration, photography, design elements, and media, to include inks and paper selection, for a specific purpose or product such as a newsletter, brochure, web site, or advertisement. The design may vary within a product such as a magazine in order to give articles their own "look and feel" or to separate advertising from editorial content. | |
| Website Design Fundamentally, graphic design is applied to internet applications; however, there are some major differences between web design and traditional print applications. Print applications generally have a specific number of pages to fill, and the content is read left-to-right, top-to-bottom. Websites have no set number of pages, structure, or page length. A well designed website allows a viewer to examine only the information desired while still informing the viewer of the other information available. Websites also allow the use of animation, audio, and video on its pages. Websites are most effective when used in conjunction with print and broadcast advertising; however, careful consideration must be given to the target audience's technology to ensure they can view the information sent in a reasonable amount of time. Consideration also has to be given to the fact many people turn off their graphics while browsing and international viewers often have to pay for connect time by the minute at rates much higher than in the U.S. Web content and structure must be tailored to the message being sent and its target audience | |
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